技專院校如何在面對同行的競爭與挑戰下,建立一個屬於自己的特色體系,除了硬體建設取勝之外,同時必須積極提昇服務品質,才能在多變的競爭環境之中立於不敗之地。入口網站是學校與學生的窗口,提高服務品質須以網站為第一優先。 對美和技術學院學生隨機調查。在200份樣本分析結果中,本研究獲致以下數項結論: 整體而官,本研究整體理論模式配置符合適合度可接受的檢定水準,表示本研究理論模型可獲得支持,故這三個構念間確實存在著影響關係。 服務品質對學生滿意度有正相關關係 學生滿意度對忠誠度有正相關關係 在系科,使用網路資歷,網路習慣方面對忠誠度沒有顯著差異。 在性別方面對忠誠度有顯著差異
The purpose of this research is to study the student satisfaction of service quality of Meiho Institute of Technology. 200 samples were selected from the target objects. The student of Meiho Institute of Technology were chosen as the target objects. The results of this research are summarized as follows: Overall, the global model fit is acceptable. This empirical result supports the relationships among service quality, student satisfaction, and student loyalty The more the student in cognition degree of the service quality is the more student satisfaction is. The more satisfaction student get, they are more likely to keep the high loyalty. Service quality through student satisfaction affects student loyalty.