摘要 隨著產品的不斷研發與創新以及消費者行為改變,為了因應市場的發展性與競爭性,企業必須不斷地推陳出新研發新產品設計,其新產品的研發設計過程中會因為顧客需求導向、產品功能導向、供應鏈技術要求等都可能隨著不同情況而有不同的決策手法,為了使產品設計能更符合消費者需求,因此,感性設計是不可或缺的設計趨勢;利用德菲法專家問卷與重要表現程度分析法,挑選出感性設計與功能設計指標並從設計案例中,針對零件評估單一感性設計及單一功能進行設計規劃並考量相關供應鏈活動成本與供應商關係,達到感性設計與功能對產品零件總獲益最大化。 本研究以兩個階段針對產品零件做感性設計時,於供應鏈活動中的供應商評選,以期許在主觀評斷與客觀系統之間達到平衡。第一階段利用感性設計與功能所引發之連鎖效應求得產品零件感性設計後之範圍與影響,利用模糊分析網路程序法(FANP)求算「感性設計」、「功能」與「供應鏈活動」的相對權重,以定性方法給予設計案例價值差異之依據;第二階段藉由針對特定產品零件進行感性設計及功能規劃,建立一個數學模式考量製造成本、材料成本、組裝與包裝成本、運送成本與逆向成本,並透過粒子群演算法求得其總獲益最大化。 最後,透過實例驗證本研究提出之產品零件所選擇的感性設計與功能,並探討感性設計中供應商選擇之數學模式,提供未來對於產品零件感性設計進行評估的依據。 關鍵詞:感性設計、功能設計、供應鏈活動、模糊分析網路程序法、粒子群演算法、德菲法、重要表現程度分析法
ABSTRACT Due to personal preference, the customers consider not only the product's features but also its appearance. Appearance of electronic products has become one of the main points for purchase. Therefore, product design must be able to conform to customer’s other preferences in addition to the functional requirements. There are few studies of Kansei design focus on the design of function and the activity of supply chain. This study presents a novel approach to reveal the impact of the Kansie design, product function and supply chain on the products’ profit and cost. This model has three procedures to conduct the subjective and objective evaluations. The first procedure uses Importance and Performance Analysis and Delphi Method to select the factor of Kansie design and function.The second procedure uses FANP to evaluate the relationship among “Kansei designs”, “function” and “supply chain”. The third procedure utilizes the result of the first procedure as the weight that aims to maximize the profit. The Particle Swarm Optimization is applied in the second procedure to maximize the total profit inclusive of, manufacturing cost, material costs, packaging costs, convey costs and reverse costs. Finally, this research uses three examples to verify the model for feasibility. In the future, the business and product designer can also use this method to evaluate the Kansei Design, Function design and manufacturing production plan wholly or separately. Keywords:Kansei design , function design,supply chain, Particle Swarm Optimization Algorithm, Importance and Performance Analysis, Delphi Method, Fuzzy Analytic Network Process