社會網絡與地方文化產業發展 ：大園鄉賞鳥節與觀音鄉蓮花節之比較研究

Social Network and Local Cultural Industry Development : A Comparative Study of Dayuan Township Bird Watching Festival and Guanyin Township Lotus Flower Festival

葉尚正(Shang-Cheng Yeh)

指導教授 ： 劉阿榮

元智大學/資訊學院/資訊社會學研究所/碩士(2006年)

摘要

摘 要
社會網絡與地方文化產業發展之間的關係，隨著近年來文建會大力提倡以發揮社區總體營造的精神，在全國各地努力推動地方文化產業發展的實踐上，格外顯得特別重要。本文以大園鄉辦理賞鳥節與觀音鄉辦理蓮花節的社會網絡分析，依此兩個案之比較研究的結果，提供政府公部門、民間之地區組織與文化產業業者做參考，期望發揮社會網絡最大的效益，在推動文化產業發展上能有所助益。
本文研究以大園鄉與觀音鄉舉辦地方文化節的社會網絡為研究對象，以社會網絡鑲嵌的社會資本理論為基礎，藉由文獻資料的蒐集與公私部門、民間業者訪談等方法，以社會資本理論為架構，探討此兩鄉社會網絡表現在規範制度功能、溝通整合功能、功能性整合等方面的差異，探討兩鄉當地的社會網絡對文化產業發展的現況與諸多問題，做成研究結果。
研究結論，研究者發現在地方辦理文化節推動地方文化產業發展方面和運用社會網絡方面的最佳策略，此將促使政府公部門、民間之地區組織與文化產業業者重新思考，在日後推動地方文化節的運用上，能發揮社會網絡最大的效益，在推動地方文化產業上更能成功。

關鍵字

社會網絡 ； 社會資本 ； 地方文化產業 ； 社區總體營造

並列摘要

Abstract
During recent years, along with great promotion by Council for Cultural Affairs in order to elaborate the spirit of integrated community development, the relationship between social network and local cultural industry development has been extraordinarily significant on the practice of promoting local cultural industry development actively by each location nationwide. This study conducted social network analysis on Dayuan Township’s bird watching festival and Guanyin Township’s lotus flower festival, meanwhile the comparative study results from these two cases can provide government public sectors, civilian local area organization and cultural industry operators as reference, hopes to elaborate the maximum benefit of social network, so as to be helpful on promoting cultural industry development.
This study used those social networks of Dayuan Township and Guanyin Township being applied while holding local cultural festivals as the study objects, applied social capital theory setting by social network as study basis, by ways of literature gathering and interviewing with public/private sectors, civilian operators, adopted social capital theory as framework, investigated the social network performance difference of these two townships in regulatory regime function, communication and integration function, and functional integration, probed into the status quo and various issues resulted from the local social networks of these two townships on developing cultural industry, and finally came out with the study results.
In summary, researcher found out the best strategy for local to manage cultural festival, promote local cultural industry development, and apply social network, this strategy will stimulate government public sectors, civilian local area organizations and cultural industry operators to reconsider, and consequently elaborate the maximum benefit of social network while applying it to promote local cultural festival in the future, and thus can achieve more successfully on promoting local cultural industry.

並列關鍵字

social network ； social capital ； local cultural industry ； integrated community development

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