台灣產業文化資產再利用實質與非實質經濟效益評估整合模式之應用-以宜蘭酒廠為例

The Approach of Real Essence and Non-Essence Integrated Model for Economic Benefit Evaluation of Industrial Cultural Heritage Reuse in Taiwan - A Case Study of I-Lan Winery

江季揚(Chi-Yang Chiang)

指導教授 ： 許國威

朝陽科技大學/設計學院/建築及都市設計研究所/碩士(2009年)

摘要

台灣產業文化資產擁有歷史記憶及地方文化價值，產業文化資產再利用強調閒置空間重獲再生機會且被賦予將舊產業能量轉化為新文化的價值，並需具有地方經濟重建及地方社會重構的價值意涵。
產業文化資產再利用，除了增強地區經濟效益與提升產業文化與社會發展的附加價值，也可帶動地方經濟發展以達永續發展；進行產業文化資產再利用經濟效益評估時，必須同時考量透過市場交易所產生的量化經濟效益以及質化非市場財貨經濟效益，才不至於低估其整體經濟效益之價值。
本研究採用分析階層秩序法(A.H.P)及質化量化多準則評估(M.E.Q.Q.D)產業文化資產再利用後整體經濟效益整合，建立一套台灣產業文化資產再利用經濟效益實質與非實質整合評估模式。並進一步以宜蘭酒廠進行實證分析，透過對社會文化、產業文化學習、觀光遊憩、地方經濟等整體經濟效益面向進行問卷調查，並進一步評估實質與非實質經濟效益係數。

本研究藉由台灣產業文化資產再利用經濟效益評估實質與非實質整合模式，以分析其結果並評估整體經濟效益，來達成以下的目的：

一、分析台灣產業文化資產再利用與一般土地開發經濟效益之差異
性。
二、整理影響台灣產業文化資產再利用實質與非實質之經濟效益因
子。
三、建立台灣產業文化資產再利用實質與非實質整合經濟效益模式。
四、以宜蘭酒廠作為實證分析修正模型。

關鍵字

多準則評估模型 ； 經濟效益評估 ； 產業文化資產再利用

並列摘要

The industrial cultural heritage in Taiwan has rich historic memory and local cultural value. In the reuse of industrial cultural heritage, regenerated resource of unused space and transformation of old industrial energy into new cultural value are stressed, along with the consideration of reconstruction of local economy and restructuring of the local community. Reuse of industrial cultural heritage can boost local economic benefits, increase the value of industrial cultural and social development, and also induce local economic development and sustainable development. In the evaluation of its economic benefits, both quantitative economic benefits from market trading and qualitative economic benefits from non-market goods should be considered, so that the value of its total economic benefit will not be underestimated.
In this study, Analytic Hierarchy Process (A.H.P) and Multi-Criteria Evaluation of Qualitative and Quantitative Data (M.E.Q.Q.D) were adopted. The economic benefits of reuse of industrial cultural heritage were first explored to develop an integrated total economic benefit evaluation model for industrial cultural heritage in Taiwan. With this model, the appropriateness and weight of each factor affecting the reuse were measured. Later, an empirical analysis of Yilan Winery was conducted. Through a questionnaire encompassing multiple aspects of economic benefits, including social culture, industrial cultural learning, tourism, and local economy, research data were collected to evaluate the influence of increase/decrease of A Real Essence or Non-Essence benefits on economic benefit. This research was conducted according to the following procedure. Results were analyzed and the economic benefit was evaluated to achieve the following objectives:
1.To analyze the difference of economic benefits between industrial cultural heritage in Taiwan and general land development;
2.To explore the factors affecting the A Real Essence and Non-Essence economic benefits of the reuse of industrial cultural heritage in Taiwan;
3.To establish an integrated economic benefit evaluation model for industrial cultural heritage in Taiwan;
4.To use Yilan Winery as an empirical case to modify the proposed model.

並列關鍵字

Multi-Criteria Evaluation Model ； Industrial Cultural Heritage Reuse ； Economic Benefit Evaluation

參考文獻

13.林崇熙，2005，"產業文化資產的消逝、形成、與尷尬"，《科技博物》，第九卷，第一期，pp.65-91。

17.林崇熙，2006，"新文化、新產業、與產業文化資產的共生創造：以糖廠保存再生為例"，《科技博物》，第九卷，第二期，pp.71-89。

27.楊凱成，2007， "產業遺址製造與城市形象工程:以魯爾區(rahr area)區域型為例"，製作博物館學術研討會，國立自然科學博物館，pp.145-183。

20.陳凱俐、張高誠、溫玉芳，2001，"不同旅遊需求函數設定下之遊憩效益比較—以宜蘭縣為例"，《農業經濟叢刊》，第34期，pp.78-112。

1.Bassett, K., Griffiths, R., & Smith,, I., 2002,"Cultural industries, Cultural Clusters and The City: The Example of Natural History Film-Making in Bristol", Geoforum, Vol.33, No.2, pp.165- 177.