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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
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Reference ( 196 ) 〈TOP〉
  1. 孔誠志編、臧國仁等著(1988)。公關手冊─公關原理與本土經驗。台北:商周文化事業股份有限公司。
  2. 李汝怡(2006)。桃園縣不同規模國民中學內部公共關係與學校效能之研究。國立政治大學學校行政碩士在職專班論文。
  3. 沈琪(2006)。台北市幼稚園公共關係與學校效能關係之研究。國立政治大學幼兒教育所碩士論文。
  4. 吳清山(2004)。學校行銷管理的理念與策略。北縣教育,47,23—47。
  5. 林志成(民90)。學校公關之迷思困境暨其推動策略。學校行政雙月刊,2001/1,頁4-13。
Times Cited (2) 〈TOP〉
  1. 李孔智(2010)。大學校院公關人員所需職能之研究。臺灣師範大學科技應用與人力資源發展學系人力資源碩士在職進修專班學位論文。2010。1-111。
  2. 翁慧珊(2010)。中央行政機關新聞聯絡人角色與運作之研究:以八部為例。臺灣師範大學圖文傳播學系在職進修碩士班學位論文。2010。1-123。
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