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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 151 ) 〈TOP〉
  1. 丁烜鳴(2005)。運動品牌形象與廣告效果對消費者購買行為之影響。未出版碩士論文,國立臺灣師範大學,臺北市。
  2. 王志源(2007)。體驗行銷要素、體驗價值與涉入程度對中華職棒觀眾再購意願之影響。未出版碩士論文,國立臺灣師範大學,臺北市。
  3. 王淑婷(2004)。產品品質口碑對消費者品牌形象、品牌態度及購買意願之影響—以化妝品產業為例。未出版碩士論文,淡江大學,臺北市。
  4. 江靜儒(2009)。保健食品品牌形象、涉入程度與再購買意願之研究—以南投地區銀髮族為例。未出版碩士論文,南開科技大學,南投縣。
  5. 李秉憲(2006)。運動員代言商品對棒球運動消費者購買意願之研究—以美國職棒紐約洋基隊球員王建民為例。未出版碩士論文,國立臺灣師範大學,臺北市。
Times Cited (14) 〈TOP〉
  1. 張家綸(2013)。外國品牌形象進入國內市場行銷策略之研究 -以澳洲品牌 Lorna Jane 為例。淡江大學國際企業學系碩士班學位論文。2013。1-70。 
  2. 謝念恬(2012)。消費者體驗旅程之探究-以韓國少女時代偶像團體為例。淡江大學國際商學碩士在職專班學位論文。2012。1-122。 
  3. 黃惟莆(2014)。遊戲式行動學習整合數位行銷在賣場的運用。中原大學資訊工程研究所學位論文。2014。1-64。 
  4. 書世彥(2014)。從體驗行銷之觀點探討來臺中國觀光客購買阿里山茶葉意願之研究。義守大學管理碩博士班學位論文。2014。1-87。 
  5. 林君品(2011)。體驗行銷、顧客滿意度與忠誠度之關聯性分析-以大臺北地區運動護具消費者為例。臺灣師範大學運動與休閒管理研究所在職碩士班學位論文。2011。1-105。
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