從文化分析回到經濟社會學：臺灣咖啡館擴散遲緩的歷史比較分析

李怡芳

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從文化分析回到經濟社會學：臺灣咖啡館擴散遲緩的歷史比較分析

FROM CULTURE STUDY TO ECONOMIC SOCIOLOGY: A HISTORICAL COMPARATIVE ANALYSIS OF THE DIFFUSION-DELAY OF CAFÉ IN TAIWAN

李怡芳 , Masters　　Advisor：黃樹仁　　

繁體中文

咖啡館；階級；擴散；貿易管制； café ； class ； diffusion ； trade restriction

Abstract │ Reference (120) │ Times Cited (5) │ Altmetrics

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Caf&eacute; originated in Yemen in the middle of the 15th century, and spreads all over the world ever since.   Nowadays, Caf&eacute; has become popular gathering place for various social classes in Europe, America and parts of East Asia, and everywhere it has interweaved with local cultural elements.   Yet in Taiwan caf&eacute; has barely started to appeal to the underclass in the beginning of the 21st century, and has retained a strong affiliation with upper-middle-class taste.  Comparing with other countries, Taiwan has experienced a cross-class diffusion-delay of caf&eacute;.
Taking hints from western culture studies, Taiwanese scholars’ studies of caf&eacute; tend to elaborate on its affiliation with upper-middle-class taste.   Lacking empirical study and international comparison, existing studies have not even realized that caf&eacute; in Taiwan has experienced an unusual cross-class diffusion-delay that deserves an explanation, and that caf&eacute;’s affiliation with upper-middle-class taste in Taiwan is probably determined by economic rather than cultural factors.
This thesis starts with diffusion theory, regarding caf&eacute; as an innovation whose pace of cross-national and cross-class diffusion need to be explained.  While Hong Kong and Japan enjoyed relatively early free trade and saw caf&eacute; diffused widely across class line since their introduction from the West, Taiwan suffered severe trade restriction until late 1980s.  High tariff on coffee has effectively prevented the cross-class diffusion of caf&eacute; in Taiwan until 1990’s.  This diffusion-delay has nothing to do with class taste.  It is rather solely determined by the state’s economic policy.

Reference ( 120 ) 〈TOP〉

園：國立中央大學歷史研究所碩士論文。
連結：
沈孟穎，2001，《臺北咖啡館：一個（文藝）公共領域之崛起、發展與轉化
連結：
& scent of coffee》。高雄：高市新聞處。
連結：
許介鱗，1991，《日本現代史》。臺北：三民。
連結：
陳宇翔，2007，〈從烏龍茶到高山茶：臺灣茶壟斷租的社會建構〉。《臺灣社會學
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