台灣LED產業策略創新之研究- 情境分析與AHP法之運用

A Study on Patterns of Strategy Innovation for Taiwan LED Industry- The Application Of Scenario Analysis and AHP

林俊豪(Chun-Hao Lin)

指導教授 ： 莊立民

共同指導教授 ： 劉春初

長榮大學/管理學院/高階管理碩士在職專班(EMBA)/碩士(2008年)

https://doi.org/10.6833/CJCU.2008.00044

摘要

電子產業競爭瞬息萬變，以往策略管理典範已無法有效因應，必須藉由企業組織及經營模式之策略創新，以提昇企業競爭能力，使企業能夠永續經營；然而策略創新的內涵複雜，加上外來環境變化快速，企業於制訂策略時經常忽略未來趨勢的判斷。故本研究基於嚴謹的研究流程與概念性結構，推導出LED產業創新策略，作業產業及學術界參考。
本研究主要目的在探討策略創新典範之策略創新模態(Patterns of Strategy Innovation)，以推導出台灣LED產業未來策略創新模態，進而作為企業採取因應對策之參考依據。
研究方法上，本研究透過文獻探討、專家問卷及層級分析程序法，建構台灣LED產業發展驅動力量因素及其重要程度，藉以發展出該產業未來之可能情境組合，再經由專家深度訪談及情境分析，以發展出該產業未來三種可能情境，分別為「經濟持續成長且現有廠商間競爭威脅增強」、「技術持續成長且現有廠商間競爭威脅增強」、「技術持續成長且企業加強員工學習與成長」，及其因應之策略創新，並發展出相關命題。

關鍵字

創新 ； 策略創新 ； 策略創新模態 ； 情境分析

並列摘要

The electronics industry is to vary from minute to minute, the formerly paradigm of strategy management has already be ineffective. It is necessary to use strategy innovation of enterprise organization and business models, for improving its ability of competition, so that the enterprise could sustainably operate and develop. However, the content of the strategy innovation is complicated, and the external environment is changing so fast, the enterprises usually ignore to judge the future trend when they are making streatgy innovation. Therefore, there is an attempt to work up a logical framework in this study to develop the strategy of innovation for industry and academic institute to refer.
The main purpose of this study is to discuss the paradigm of strategy innovation and patterns of strategy innovation to infer the new pattem of future strategy innovation in Taiwan LED industry for being guidelines of responded solutions adopted by enterprises.
In terms of the study methods, literature review, expert questionnaire and analytic hierarchy process (AHP) are used in this study to construct reasons and importance of driving force of the development of LED industry, so as to develop the possible situational combination of industry in the future. In addition, by the deep interview with experts and scenario analysis, three possible situations are developed, including”constant growth of economy and increasing threat in competition between firms”, “enhancement of ability on R & D and increasing threat in competition between firms”, “enhancement of ability on R & D and the enterprise enhance the study and groth of employees”, and other related subject developed by responding strategy innovation.

並列關鍵字

innovation ； strategy innovation ； patterns of strategy innovation ； scenario analysis

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