《KANO》 is the first movie Chiayi City Government investment, about 1931 Kano baseball team into the Koshien quasi-winning story. The film presented views, a symbol of the spirit, let the audience repeatedly aftertaste, even thought the location and see what relevant historical scenes, as Chiayi City made a very successful city marketing. This article traceability "KANO" story ideas and historical background, and explores how the story resonate, and Chiayi City Government in all aspects of hardware and software, and other promotional strategies fit with history and culture, urban character of Chiayi City, to understand this marketing success factors behind the city. Chiayi City Government to make this successful marketing experience, other counties and cities to become the central reference for latecomers.