日月潭風景特定區遊客特性及遊憩需求型態分析

The Analysis of Visitors' Characteristics and Recreation Demand in the Sun-Moon Lake Scenic Area

鄭琦玉(Chyi-Yuh Jenq)

《觀光研究學報》 1卷4期 (1995/12) Pp. 39-53

https://doi.org/10.6267/JTLS.1995.1(4)3

摘要

本研究旨在針對不同遊客特性對現有遊憩活動之參與意願及對設施增設之需要程度，加以分析，以探討遊客之遊憩需求“研究範圍界定於台灣省中部區域計畫的核心性旅遊據點－日月潭風景特定區，研究對象則以調查當日區內之遊客為主，進行人員實地問卷調查，共計獲得816份有效問卷。茲列述主要研究結果如下：1. 遊客年齡層以青年男女居多，其中又以現職為學生者比例最高，可見日月潭風景特定區之遊客非常「年輕化」，經營者可在遊憩活動之規劃上特別考量此一遊客基本特性，以求符合多數客源之遊憩需求。2. 在對遊憩活動及設施之需求上，遊憩活動參與意願以參觀原住民節慶活動、參觀水域活動表演、乘水上輕航機三者之意願最高。增設設施之需要程度則以危險警告標誌、緊急救護站、公廁三者的需要程度最高。3. 遊客基本特性與遊憩活動參與意願之卡方檢定分析中，性別、職業與遊憩活動之參與意願有較高之顯著相關，有關者為陸上車騎活動、陸上活動、水域活動、船帆活動與陸上參觀活動等。4. 遊客基本特性與增設設施需要程度之卡方檢定分析中，以教育程度與增設設施需要程度有較高之顯著相關，有關者為大型停車場、水域活動訓練中心、森林步道、緊急救護站、一般旅社、汽車旅館等。

關鍵字

遊客特性 ； 遊憩需求 ； 參與活動意願 ； 設施需要程度

並列摘要

The purpose of this study was to analyze visitors' recreational demand in terms of their willingness of participation in activities and their demand on additional facilities. The study area was in the Sun-Moon Lake scenic area. The study sample was the visitors who stayed in the Sun-Moon Lake during the questionnaire surveying day. 816 efficient questionnaires were collected. Major findings of this empirical study included: 1.In visitors' characteristics, there were more young men and students then any other age and job groups. So managers must consider this special visitors' characteristics while planning recreational activities to match visitors' demand.
2. Recreation demand can be shown by visitors' willingness to participate in activities and their demand on additional facilities. The highest three items of their willingness to participate in activities were to attend native residents' festival programs, to watch shows on water and to take the light aircraft. The highest three items of the additional facilities demand were warning signs, emergency aid stations and public toilets.
3. According to the Chi-square Test, gender and occupation were found to be significantly relevant to the willingness to participate in activities. They were land oriented activities, such as land riding activities, visiting activities and water oriented activities, such as boating activities etc.
4. According to the Chi-square Test, only education level were found to be significantly relevant to the degree of facilities demand, such as large parking lots, training center for water oriented activities, forest trails, emergency aid stations, hotels and motels etc.

並列關鍵字

visitors' characteristics ； recreation demand ； the willingness of participation in activities ； the demand on additional facilities