本研究探討使用者對主機板的顧客需求,首先利用Kano二維品質模式的問卷找出三個品質歸類,分別為魅力品質、無差異品質以及線性品質。魅力品質的顧客需求項目有「組裝」、「驅動程式安裝」以及「聲音效果」三個項目,而屬於無差異品質的有「基本輸出入系統設定」、「超頻性」、「節能表現」、「播放器」、「視訊軟體」、「影像格式」以及「作業系統」共七個項目,其餘的十個顧客需求項目「電源供應器」、「中央處理器」、「顯示卡」、「記憶體」、「周邊設備」、「系統穩定運作」、「軟體順暢操作」、「網路頻寬」、「影像輸出」以及「效能績效」為線性品質。 問卷結果也指出使用者對主機板的顧客需求重要性前五個項目依序為功能性構面的「系統穩定運作」項目、相容性構面的「記憶體」、「顯示卡」、「中央處理器」三個項目以及簡易性構面的「組裝」項目。進行品質機能展開找出符合顧客需求的前五項技術要素依序為「基本輸出入系統」、「中央處理器單元」、「晶片組」、「印刷電路板」以及「驅動程式」等設計模組。以上的研究結果希望能夠提供主機板廠商在研發設計上的幫助,使得廠商在設計的階段就考慮顧客的聲音,如此開發出的產品,才能夠更滿足顧客的需求。
This study investigates the customer needs in motherboard market. First, the questionnaires, Kano Two-Dimensional Quality Model, include the three dimensions from customer needs which are divided into Attractive quality, Indifferent quality and One-dimensional quality. Attractive quality contains assemble, driver installment and audio. Indifferent quality contains basic input output system (BIOS) setup, overclocking, energy conservation performance, player, video software, video format and operating system. One-dimensional quality contains power supply, central processing unit (CPU), display card, memory, peripheral device, stable system operating, smooth software operating, network bandwidth, video output and system performance. The result from Kano Two-Dimensional Quality Model shows there are five important features for customer needs including a stable system operating item of functional level, memory, display card and CPU items of compatibility level and assemble item of simplicity level. Moreover, this study applies Quality Function Deployment to find important features for technology containing BIOS, CPU, chipset, printed circuit board (PCB) and driver. These features will be considered as key factors for design.