女性創業家之生命歷程、心理特徵與創業過程之探討 —以地方性電台女性創業為個案-

Life Stage, Psychological Characteristics and Entrepreneurship - A Case Study of Female Entrepreneurs in the Community Radio Industry

黃稔雅(Jen-Yu Huang)

指導教授 ： 吳美連

中原大學/商學院/企業管理研究所/碩士(2008年)

https://doi.org/10.6840/cycu200800027

摘要

論文摘要
本研究旨在探討電台女性創業者之生命歷程 (包含生涯發展、家庭因素、受雇經驗，創業經驗)、心理特徵(包含性別角色、成就動機)與其創業動機及過程，以深入瞭解個案女性在創業過程中所面臨的問題與困難及其對應策略，冀能提供研究結果予產官學界做為輔導女性創業的參考。
研究結果分述如下：
(一)生命歷程中的好發創業時間點：
本研究發現電台女性創業者在生命歷程中累積了充足而專業的工作經驗，其創業時機大都落在生命階段中的轉變或建立及拓展階段，因此本研究認為需要相關專業工作經驗之創業，其創業大都落在生命階段中的轉變或建立及拓展階段。
(二) 需要顧及大眾形象的產業女性創業者，在性別
角色態度上，多持以中性或傳統的性別角色態度。
(三)女性創業家之成就動機越高，其創業績效之社會性
目標的達成度越高。
地方性電台女性創業家在創業前均已有相關的專業工作經驗，且未創業前對相關的專業工作的投入中均已引發創業家在相關專業的成就，因此在創業後更加強調理念的實現。而在訪談過程中，電台女性創業者之成就動機引發其創業成果之社會性目標之達成滿意度很高，但在財務性目標之達成滿意度則多表持平或不滿意。

關鍵詞：成就動機、性別角色、生命歷程、創業績效

關鍵字

成就動機 ； 性別角色 ； 生命歷程 ； 創業績效

並列摘要

Abstract
People said steady office life is a boring heaven while start-up is a splendid hell. Even so, more and more entrepreneurs fling into such a challenge with their dreams. The purpose of this research is inquiring the relevance between the life stages – including career progress, family factors, hiring experience, and the history of starting a new company – and the motivation of female entrepreneurs who start local community radio. Meanwhile their psychological traits (which include their gender role, incentive motivation) and their experiences are discussed. Thus, the problems and difficulties during starting a new business can be well described. Furthermore corresponding strategies are also discussed. The conclusion of this research is provided to academic research and business appliance as a reference of female career plan consulting.
The summary of this research includes the life progress which focuses on the history of starting the career and the roles of the entrepreneurs’ in the relevant business. In the mean time both the societal and financial accomplishments that are driven by the eager of success are also discussed. The above findings are described as the following:

1. The crucial timing for starting the career during the life progress:
During the research it is found that the female entrepreneurs who started radio stations have accumulated abundant and professional experience in business. The timing of starting the career generally happened during career transition or business establishment and expansion. Thus it is concluded that starting the career requires relevant professional experience, and the timing usually falls at career transition or business establishment and expansion.

2. If the female entrepreneurs have to take public image into consideration, they usually stay in neutral or traditional attitude in their sexual roles.

3. The stronger the incentive motivation of the female entrepreneurs, the better the accomplishment of the societal goal of the business performance.
All the female entrepreneurs of the community radio already have relevant professional experiences before starting the career, and the experiences have triggered the accomplishments later in their career. Therefore after starting the new career they put more emphasis on the realization of their idea. During the interview, the female entrepreneurs of the radio station are highly satisfied with the accomplishments of their societal goal triggered by their incentive motivation. However, as to the fulfillment of the financial goals they usually consider it as acceptable or unsatisfied.

Keyword: incentive motivation, gender role, life stage, performance of starting a company.

並列關鍵字

life stage ； performance of starting a company. ； incentive motivation ； gender role

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