以動態競爭觀點探討後進廠商垂直整合策略-熱昇華產業為例

The Study of Latecomer's Vertical Integration Strategy in Thermal Industry from Competitive Dynamics Perspective

陳博仁(Bo-Ren Chen)

指導教授 ： 陳瑾儀

中原大學/商學院/企業管理研究所/碩士(2015年)

https://doi.org/10.6840/cycu201500705

摘要

台灣是以中小企業為主的經濟體，且台灣經濟以國際貿易為主軸，與國際連結程度甚深，台灣中小企業必須面臨到國際大廠的競爭。在國際競爭環境下，台灣中小企業的資本、品牌、專利技術都跟國際企業相去甚遠，在此情況下，台灣中小企業如何與國際企業進行競爭是本篇研究的重點。本研究以熱昇華印表機產業為研究對象，採取個案訪談法進行研究，藉由個案訪談了解台灣熱昇華印表機製造商和國際一線大廠多年來的競爭往來互動。結果發現，雖然個案公司和國際企業在資源相似性差距甚大，市場相似性卻相當高，但是個案公司透過上中下游整合縮小彼此之間的資源差距，再透過市場區隔在相同市場作出差異，成功找到生存空間。

關鍵字

動態競爭、垂直整合、價值鏈

並列摘要

SMEs play an important role to the economy in Taiwan since Taiwan’s economy is international trade-based, with substantial international links. Face severe competitions from international companies, Taiwan’s SMEs fall far behind the international companies in terms of capital, branding, and patent technologies presently. Therefore, how to compete with international companies is the focus of this study.
Here, we apply the sublimation printer industry as the research case; the case interview method was adopted to carry out this research. Through interviews, insight was obtained to understand the competition and interaction between Taiwan’s sublimation printer manufacturers and first-tier international manufacturers over the years. Findings show that, the case company and international companies show great disparity in terms of resource similarity but also with high similarity of their markets. However, the case company can narrow the gap in resources through the integration of up-stream, middle stream and down-stream. And through market segmentation to realize differentiation also may help them create survival opportunities successfully as well.

並列關鍵字

Dynamic competition, Vertical integration, Value Chain

參考文獻

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