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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 79 ) 〈TOP〉
  1. 4. 周振雄(民85),「中華民國大專院校運動會運動贊助之研究」;台灣師範大學體育研究所碩士論文。
  2. 8. 陳政宏(民93),「國內職棒運動贊助效益之影響因素: 以二階因素分析探討」;台灣大學國際企業研究所碩士論文。
  3. 10. 陳竟明(民90),「中華奧會與企業贊助互動之探索性研究」;台灣師範大學體育研究所碩士論文。
  4. 11. 陳竟明(民90),「美國運動場館命名權之介紹」。中華體育期刊,15卷3期。
  5. 12. 陳國光(民91),「我國體育運動管理學碩士論文及其引用文獻之分析研究」;體育學院體育研究所碩士論文。
Times Cited (3) 〈TOP〉
  1. 施仁瑞(2009)。航空產業運動贊助模式之研究-華航個案-。中原大學企業管理研究所學位論文。2009。1-116。 
  2. 陳韋宏(2010)。運動廣告的符號學分析-以NBA籃球明星LeBron James運動廣告為例。臺灣師範大學大眾傳播研究所學位論文。2010。1-104。
  3. 陳威有(2012)。瑪吉斯輪胎贊助運動之研究。臺灣師範大學體育學系在職進修碩士班學位論文。2012。1-84。
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