台灣LCD產業策略創新模態之研究

A Study on Patterns of Strategy Innovation for Taiwan LCD Industry

蔡鎮名(Chen-Ming Tsai)

指導教授 ： 莊立民

共同指導教授 ： 蔡明田

長榮大學/管理學院/經營管理研究所/碩士(2007年)

https://doi.org/10.6833/CJCU.2007.00138

摘要

在面對現今經營環境快速變化及不確定性下，以往的策略管理典範，已無法有效因應，必須藉由企業組織及經營模式之策略創新，來提昇其競爭力並改變產業競爭法則，使企業能永續經營與發展；然而，策略創新的內涵複雜，並無一套可供參考之策略創新制訂流程，以幫助企業判斷未來趨勢。故本研究試圖整理出一合乎邏輯架構，來發展創新之策略，供產業及學術界參考。
本研究主要目的在探討策略創新典範及策略創新模態(Patterns of Strategy Innovation)，以推導出台灣TFT-LCD產業未來策略創新模態，進而作為企業採取因應對策之指導方針；此外，研究所得之創新議題，可作為建構創新雷達之面向，藉以發展出屬於企業需求之創新策略。
研究方法上，本研究透過文獻分析法、專家問卷及層級分析程序法，建構TFT-LCD產業發展驅動力量因素及重要程度，藉以發展出此產業未來之可能情境組合，再透過專家深度訪談及情境分析，最後發展出三種可能情境，包含「經濟持續成長且行銷與服務能力增強」、「經濟持續成長且研發與創新能力增強」、「經濟成長趨緩且現有廠商間競爭威脅增強」，及因應之策略創新，並發展相關命題。

關鍵字

創新 ； 創新雷達 ； 策略創新 ； 策略創新模態 ； 情境分析

並列摘要

In facing the current business environment with fast change and uncertainty, the formerly paradigm of strategy management has already be ineffective. It is necessary to use strategy innovation of enterprise organization and business models, for improving its ability of competition and changing the rules of industry competition, so that the enterprise could sustainably operate and develop. However, the content of the strategy innovation is complicated, and there is no process of making strategy innovation for reference for helping enterprises to judge the future trend. Therefore, there is an attempt to work up a logical framework in this study to develop the strategy of innovation for industry and academic institute to refer.
The main purpose of this study is to discuss the paradigm of strategy innovation and patterns of strategy innovation to infer the new pattern of future strategy innovation in Taiwan TFT-LCD industry for being guidelines of responded solutions adopted by enterprises. In addition, the new issue of innovation obtained from the study could become the aspect of constructing innovation radar for developing the innovative strategy needed by enterprises.
In terms of the study methods, literature review, expert questionnaire and analytic hierarchy process(AHP) are used in this study to construct reasons and importance of driving force of the development of TFT-LCD industry, so as to develop the possible situational combination of industry in the future. In addition, by the deep interview with experts and scenario analysis, three possible situations are developed, including “constant growth of economy and enhancement of ability on marketing and service”, "constant growth of economy and enhancement of ability on R&D and innovation", “slowing growth of economy and the existing and increasing threat in competition between firms”, and other related subject developed by responding strategy innovation.

並列關鍵字

innovation ； innovation radar ； strategy innovation ； patterns of strategy innovation ； scenario analysis

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