本研究旨在探索中小企業創業者的經驗學習歷程,研究目的在於瞭解中小企業創業者的創業歷程、探討中小企業創業者創業過程中的創業經驗學習歷程、歸納中小企業創業者創業過程之經驗學習模式。為達研究目的,本研究採取敘說探究法,透過四位中小企業創業者的生命故事,再進一步探討他們在於創業歷程中的經驗學習。 綜合研究發現,得到以下結論: 1、中小企業創業者的創業歷程中,創業動機並不為單一因素促動,而是具備四層面的動機因素。 2、中小企業創業者的創業歷程中,「資金」與「人脈」為成功關鍵要素。 3、成功創業之中小企業創業者,心態轉為正向感謝,並且進行企業社會回饋。 4、中小企業創業者的經驗學習歷程之經驗包含三種特性:連續性、轉化性、系統工具性。 5、中小企業創業者的經驗學習歷程是結合個人、市場與生活環境的評估與分析的過程。 6、中小企業創業者的經驗學習由:創業因素、認知管理、管理行動三者構成。 7、對於中小企業創業者,經驗學習模式會因為不同的時空環境、情境,而產生新的經驗學習模式概念。
This study is aimed to explore the experiential learning process of small and medium enterprise (SME) entrepreneurs. The purpose of this research is to realize the small and medium entrepreneur’s entrepreneurial process, explore their experiential learning in entrepreneurial process, and generalize the mode of their experiential learning. The research method of the study is based on narrative inquiry. By interviewing four participants and analyzing their life stories, we can explore and discuss their experiential learning in terms of enterprise building. Based on the research findings, the conclusions are listed as follows: 1. Entrepreneurial motivation is not simplistic, and has four aspects in the entrepreneurial process. 2. The key factors to form a successful establishment of enterprise are "funding" and "social capital" in the participant’s experiences. 3. The prosperous SME entrepreneurs hold positive and grateful attitude, and take corporate social responsibility. 4. There are three characteristics among the experiential learning process of SME entrepreneurs: continuity, transformability, systematic. 5. The experiential learning process of SME entrepreneurs is a combination of analysis from their personal experiences, market and social environment. 6. The experiential learning for SME entrepreneurs consists of three factors, which are entrepreneurial factors, cognitive management, and management activities. 7. The variation of social environment and situation will trigger new experiential learning models to SME entrepreneurs.