少子化下鄉村地區幼稚園經營學校特色之個案研究

A Case Study on the School Characteristic Management of Kindergarten in Rural Area under the Trend of Declining Birthrate

張佳美(Chia-mei Chang)

指導教授 ： 賴清標

中臺科技大學/護理學院/文教事業經營研究所/碩士(2011年)

摘要

本研究旨在探究少子化下鄉村地區幼稚園經營學校特色的理念與實施現況，及其推行之困境與因應策略。研究個案是一所鄉村地區經營學校特色績效卓著的私立幼稚園，透過訪談園長、教師與家長及文件資料分析等方式進行研究。研究結論如下:
一、個案幼稚園經營學校特色的理念為：「為孩子創作的校園」、「幼兒是教學的主體」、「鼓勵孩子多元創作」及「從遊戲運動中充分發展」。
二、個案幼稚園經營學校特色的現況包括：「校園環境特色」、「專業發展特色」、「課程與教學特色」、「學習與活動特色」及「家長參與特色」等五個層面
三、個案幼稚園經營學校特色的困境有：「理念不被認同」、「人力不足」、「經費來源有限」、「理念行銷不易」及「少子化學生來源變少」。
三、個案幼稚園面對經營學校特色的困境之因應策略有：「吸引跨區就讀學生」、「充分運用現有人力」、「協同教學」、「引入各方人力資源」、「經費運用以教學為優先」、「口碑行銷與網路行銷」及「擴大利基」等對策。
四、個案幼稚園經營學校特色的成效有：「學生學習成效良好」、「家長認同」、「學生數穩定」、「教師專業成長、教學團隊合作」與「辦學績效良好，受到教育主管機關肯定」。
根據上述結論，分別對幼稚園經營者、家長、政府相關政策推行及後續研究提出建議。

關鍵字

少子化 ； 幼稚園經營 ； 學校特色

並列摘要

The purpose of the study was to explore the present situation, difficulties and coping strategies for the characteristic management by kindergarten in rural area under the trend of declining birthrate. The case focused on a private kindergarten in rural area with outstanding achievement by characteristic management. Through interviews with kindergarten manager, teachers and parents, and documentary analyses, conclusions were drawn as follows:
1. The major ideas of characteristic management of the selected kindergarten include: the kindergarten designed for children, children as the subjects of teaching, encouraging children’s diverse artistic creation, and the full development through games and plays.
2. The performance of characteristic management of the selected kindergarten is showed in 5 dimensions: the characteristics of the campus environment, the characteristics of professional development, the characteristics of curriculum and instruction, the characteristics of learning activities, and the characteristics of parent involvement.
3. The difficulties of characteristic management of the selected kindergarten include: unaccepted ideas, shortage of HR, lack of funds, uneasy marketing ideals, and fewer kindergarteners under the trend of declining birthrate.
4. The strategies for management include: attracting kindergarteners outside the school district, full uses of HR, team teaching, funds used as a top priority given to instruction, words of mouth marketing, the Internet marketing, and expanding niche of management.
5. The effectiveness of characteristic management of the selected kindergarten include: good performance of kindergarteners, recognition by the kindergarteners’ parents, steady growth in number of kindergarteners, good performance in professional development and teamwork, and good school performance recognized by the educational authorities.
Finally, some suggestions for kindergarten managers, kindergarteners’ parents, the implementation of government policy and future studies were made in the study.

並列關鍵字

declining birthrate ； kindergarten management ； school characteristics

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